Zoe London

UK Fashion and Lifestyle Blog

Is Blogging Dead?

Photography: Kaye Ford | Words: Zoe London Dissecting the latest blogging buzzword phrase…’the death of blogging.’ Everywhere I look on social media at the moment I see more and more think pieces about whether or not blogging as we know it has died a death. Well, today I’m adding to that tidal wave with my […]

The New Kid On The Block: Pretty Vulgar

Photography & Words: Zoe London A brand new beauty brand for you to sink your teeth into… When I go to the US, I usually always have a few things lined up. One, a packed suitcase. Two, a food list of restaurants. Three? A Sephora must-try list. As you know, a makeup junkie is always […]

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  • li’l sebastian 😭🙌🏻🐴 George and I leave for America in a week and we’re very conscious of how full on everything is going to be for the next month. so we spent this morning and early afternoon with family, then went on a drive into the countryside as the sun came out and met these lil cuties on the way. no matter what you’ve got going on, or if you have nothing going on at all but find the pressures of work tough - the biggest lesson I learned camping in Canada for two weeks was that the planet and this beautiful earth offers some of the best healing therapy for free. just sitting and breathing, turning off your phone and just being with this world can do so much for your mind and for your body. it doesn’t even need to be the mountains of Canada - I’ve found the same therapeutic happiness just walking round a local field, and even in London you can find solace in Hyde or Victoria park. Sunday’s are for rest, and the more of this planet I see the more I appreciate every tiny thing around me. 💜
  • having the last chilled out Saturday before the madness begins. have had my favourite candle burning, put a face mask on, started packing and pulling together last minute plans. with just a week to go before we leave, please leave us your best wedding day advice in the comments 💜
  • at @rizefestival tonight to see @craigdavid 💜😍😭🙌🏻 in the leopard print jumpsuit of dreams from @boohoo 🙌🏻💜 📷: @beautyjunkieldn
  • another full day of wedmin - but this day was all about food so it’s not been the worst wedmin ever! we’re now off to @johnlewisretail to do our gift list with the scanner, how much money do you want to bet that I find items like “PlayStation games” or “iPhone accessories” on the list when we get home... it’s meant to be toasters and kettles George!! How incredible are my @nouveaulashesuk svs lashes by @forevergorgeousbeauty ?! Her salon is based in Milton Keynes so you HAVE to go for all things beauty! also my nails by @ldn_grace are looking so good. This was the colour I had on my nails when George proposed to me - it’s called cake pop and it’s dead special to me. 💜
  • sat in someone’s porch and took this on my phone’s self timer by wedging it in my bag and pointing it at me. if that doesn’t deserve a like idk what does tbh 😂 gotta get that shot 👌🏻
  • This time a few days ago we were getting ready to go frolicking around in the sun at Bestival! What a difference a week makes! I’m already missing my @cyocosmetics tent and fam but I’m gonna recreate this look using the new Pigment Paints at home! Do you have any festivals coming up? #cyoxbestival AD
  • 🌹 “We can complain because rose bushes have thorns, or rejoice because thorn bushes have roses.” – Abraham Lincoln 🌹
  • To all the brides and brides to be who don’t want to fit the mould. Who don’t want to conform to ticking boxes of years old traditions they don’t believe in. Who don’t want to wear a dress for the sake of it. To the brides who make gender fit their own happiness, who challenge age old perceptions of who should wear what and who should be the “bride” figure. To those who wear suits. Shorts. Skirts. T shirts. To those who have to fight in their country just to get married to their same sex partner. To those who want pink hair, or blue hair, or no hair. To those curvy brides - embracing your body and loving your skin as it is. Say no to the diet if you don’t want to. Ignore the glossy mags, the billboards and what people say to you - stuff the diet and be who you truly are. Say no to the family traditions if they don’t suit you. Say no to the white dress if you want to wear black. To all those brides, all across the world, who always knew their day was about them. They did themed weddings, they did dance routines, played metal music down the aisle or wore cowboy boots to the altar. To all the brides who stood up to society and challenged everything about a “wedding”. I’m in your corner. I’ve often felt like a fraud, a terrible bride. One who didn’t want what the magazines and websites were telling me were the hottest trends. One who stayed firm in her decision to truly be herself, hair, body size, and the skin I’m in n all. Nothing about this process is easy, and I too understand the fight of having what others deem an “unconventional” wedding. Well. I’m here to tell you there’s nothing unconventional about you, about love, and about being who you are. I salute you, forever. And always. Here’s to the brides who said no to the books, and did it our way. 💜 📷: @georgejrockett
  • AD Friday night @O2Music treated @helenanderz and I to the most #unforgettablegig ever at iron maiden! I’m a huge fan of the support act Killswitch Engage so I was thrilled to see them at The O2, but maiden put on a truly spectacular show! Did you go friday night or saturday? 💜
  • fuchsia queen 💜 so as you guys know I’ve been dying my hair varying shades of blue for five years. Because of this I have SO much colour build up on my hair, that as you’ll have seen in my previous shots - is green. Well. I wanted a new unique pastel shade for my wedding, but it just wasn’t doable. So the absolutely incredible and patient @saskiiahaircolour & @sams_colour at @danielgalvinldn scrubbed, toned and bleached SO MUCH of the green out. So much. I cannot explain to you how happy I am! Because there’s a fair bit of green in it still, we decided on a fuchsia shade for my wedding day and it’s come out so nicely. It has hints of dusky lilac purple pulled through it, and the girls at Daniel Galvin did the most incredible job of not only keeping my hair shiny, happy and healthy, but ensuring that as much of the base is stripped as humanly possible. So here we go! I hope you love it as much as me! Just the @greatlengthsuk tape in extensions to go and we’re wedding ready... 💜💜💜
  • You know I think although maybe not every woman dreams of their wedding in detail since they were a kid, but more or less all of us have given it a passing thought. We’ve wondered at some point who the man (or woman or non binary person) might be. We’ve wondered where it would be. We’ve even thought about what music we’d play and what we’d put on the tables. When you’re little, your idea of the world is so different to when you grow up. And as you get older you realise the most important things to you, and to your partner. For us the serenity, the anxiety free and the sunshine of Joshua tree meant whatever we had thought of as kids (although ngl mine was always a beach) went out of the window, and our modern day wedding instantly became our dream fairytale. I have to breathe deeply and stop myself from crying (mostly because I have new eyelash extensions on) when I realise that all my wildest dreams and all my biggest ideas are coming true and they are playing out in the desert for one day only - and this day is now very closely upon us. We’re now just 18 days from departure and honestly. Sometimes I can’t even put into words how I feel. I just want to be in that desert with my George. 💜
  • Whether it's a spontaneous day at the beach or a weekend by the seaside, you never need to compromise on your signature makeup look. For travel beauty, I adore my @itcosmetics Superhero palette - with mirror included - to create a number of different looks! Any travel isn't complete without a trip to @bootsuk and I'm so stoked you can now grab IT Cosmetics in store! #BootsBeauty #FeelLikeNew AD

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